Case Studies: BREATHE THE BEAT

Breathe the Beat is a unique digital project which provided the opportunity for dancers to gain an insight into ProDance artist SALAH's way of thinking and share their skills online. The Breathe the Beat website released 5 tutorials over a period of time which showed how Salah takes inspiration from his everyday surroundings and uses this within his dance creativity following his PABE (Popping, Animation, Boogaloo, Effect) style.

Breathe the Beat formed part of the London 2012 Cultural Olympiad and launched on Saturday 23 July 2011, in Birmingham's Victoria Square, as part of the London 2012 Open Weekend. This event marked the start of the one year countdown to the London Olympic and Paralympic Games 2012.

Breathe the Beat held a series of roadshows throughout the West Midlands region between August 2011 - September 2012. These roadshows showcased local talent, professional dance companies and appearances from ProDance artists including BROOKE, MARVEL and ROXY.

For further information on the Breathe the Beat project please visit www.breathethebeat.com.

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